Crazy 8s
Live 8, G-8 coverage cheerleads sending
billions of U.S. dollars to Africa
By Dan Gainor
Director, Free Market Project
Amy Menefee
Assistant Editor/Senior Researcher
Todd Drenth
Researcher
EXECUTIVE SUMMARY
The Live 8 concerts were tuned to a rare collaboration of politics
and music. Organizer and rock star Bob Geldof used the July 2, 2005,
event to pressure wealthy nations into increasing foreign aid to
Africa. The international performance left the TV media seeing stars
and unable to report on Live 8 as anything other than a �good
cause.� News people awed by celebrities delivered one-sided accounts
about African poverty that were light on facts and heavy on
promotion. Even after the event, journalists carried this skewed
outlook to the G-8 conference harping on America�s �low� foreign aid
and criticizing the U.S. stance on global warming.
The Media Research Center�s Free Market Project
analyzed all TV news and news-related programs on the five major
networks � ABC, CBS, NBC, CNN and Fox News � for a two-week span
leading up to the Live 8 concerts and ending just after the
conclusion of the G-8 meeting. This analysis covered June 27 through
July 10, 2005, and included 121 stories that focused on the concerts
or on the issues of African aid or climate change, which topped the
summit agenda.
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TV
Leads the Cheer for African Aid: More than one third of all
stories on Live 8 or the G-8 meeting that followed (43 out of 121)
emphasized the concerts weren�t about money, when nothing could be
further from the truth. Live 8 was perhaps the biggest fund-raiser
in history, but journalists bought the hype and didn�t report the
multi-billion-dollar reality.
-
Where
Has the Money Gone?: Twenty years after Live Aid, even founder Bob
Geldof admitted �Africa�s declined economically 25 percent in 20
years,� but the networks didn�t explore the effectiveness of the
billions of dollars in aid that has already gone to Africa except
to point out that much of it was lost to corruption.
-
Meet
the Press�Release: News people didn�t just promote Live 8; they
relied on phrases spouted by concert organizers or found in Live 8
press releases. The concerts weren�t part of a fund-raiser; they
were �raising awareness� as part of Africa�s �long walk to
justice.� If the networks had been concerned with justice they
wouldn�t have ignored the fact that Live 8�s predecessor, Live
Aid, worked with the Ethiopian government of Lt. Col. Mengistu
Haile Mariam, who is still wanted for the crime of genocide. Only
one story even mentioned Mengistu. Africa has several dictators
who could impede the delivery of aid that could have been exposed
this time. They weren�t.
-
A
Billion Here, A Billion There: The networks rattled off a wide
variety of numbers � some for debt relief, some for aid, even some
for specific U.S. programs. There was little consistency on how
much aid left-wing activists wanted for Africa. Numbers ranged
from a couple billion dollars to $200 billion or $300 billion and
included little explanation. Broadcasters couldn�t even come up
with numbers for the Live 8 TV audience. Those estimates were as
low as the millions or as high as more than five billion. Actual
ratings for U.S. broadcasts of Live 8 were atrocious, losing out
to rain delay in a NASCAR race.
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CNN
Worst Network, Fox News Best: Thirty-six percent of the CNN
stories embraced the idea that the concerts weren�t about money;
and the network also had the highest number of stories criticizing
the United States for a low foreign aid budget. Fox News didn�t
fall into the Live 8 public relations trap. The network also
delivered the most in-depth global warming coverage tied to the
G-8 meeting.
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