Media Research Center

Free Market Project

2/18/2006 7:14:42 PM

Updated 01/25/06

Free! FMP Headlines
RSS Feed


Business Week Highlights Ď50 Most Generous Philanthropistsí
But broadcast media often underreport the $30 billion from the top corporate givers.

By Ken Shepherd
Free Market Project

Nov. 29, 2005

Send this page to a friend! (click here)¬†¬†¬†¬† The broadcast media have often paid short shrift to corporate philanthropic donations, preferring to focus on layoffs, downsizing, lawsuits, scandals, and other stories that portray American business in a negative light. A feature in the November 28 Business Week proved a must read for evening and morning news producers, with its reports on corporate philanthropy, particularly Suzanne Woolleyís piece on ďThe Top Givers.Ē

¬†¬†¬†¬† The top 25 of the 50 most generous philanthropists on Business Weekís list alone gave over $30 billion to charitable causes from the years 2001-2005, on issues as diverse as spirituality, poetry and Armenian causes. To put that in perspective, $30 billion is the size of the oil industryís profit margin that the media was recently incensed about. Itís also roughly the size of what Congress authorized the federal government to spend on Homeland Security next year.

     Such a tremendous outpouring of generosity is not uncommon, however. In the few short days after Hurricane Katrina devastated the Gulf Coast, major American corporations frequently under media scrutiny such as Wal-Mart and drug manufacturers came to the aid of victims. The Free Market Project
documented then how the broadcast networks underreported, if not ignored, such charitable giving.


Send this page to a friend! (click here)